Namibia: O&L Leisure commences renovations at Midgard Lodge

O&L LEISURE COMMENCES UPGRADES AND RENOVATIONS AT MIDGARD

Namibia is experiencing a transformative shift towards becoming a premier destination, and O&L Leisure is at the forefront of this evolution. With a steadfast commitment to authenticity, care, and passion, O&L Leisure proudly announces the commencement of upgrades and renovations to 25 rooms at Midgard Lodge, a cherished retreat nestled in the heart of Namibia’s captivating landscapes.

As Namibia transitions into a premium destination, O&L Leisure is aligning its positioning and overall offering to meet the requirements of this new luxury market. Sven Thieme, O&L Group Executive Chairman and Managing Director of O&L Leisure: “Our dedication to this new premium positioning is evident in our investment into the sustainable upgrading and expansion of our properties, including the beloved Midgard. These enhancements not only elevate our overall offerings and guest experiences but also ensure that we continue to provide exceptional nature-based experiences.”

The upgrades and renovations at Midgard are a testament to its steadfast commitment to providing guests with unforgettable experiences that capture the essence of Namibia’s natural beauty and cultural richness. From modern amenities to thoughtful design elements that reflect the spirit of the land, every detail has been carefully considered to create an ambiance of luxury and comfort.

“Beyond enhancing guest experiences, our investment in Midgard underscores our commitment to fostering positive impacts on local communities and the Namibian economy. By attracting international tourism and business to Namibia, we anticipate substantial positive impacts on the local upscaling of our workforce. This aligns perfectly with our authentic care for the communities we operate in, ensuring that our growth benefits all.

We are thrilled to embark on this journey of transformation at Midgard. These upgrades and renovations not only reinforce our commitment to providing exceptional hospitality experiences but also signify our dedication to contributing to the growth and prosperity of Namibia as a premium destination”, concluded Maryke van Lill, O&L Leisure Marketing Manager.

The upgrade and renovations period is scheduled from the 2nd of April to the 24th of August 2024.

About O&L Leisure:

O&L Leisure, a subsidiary of the Ohlthaver & List (O&L) Group, is a leading hospitality company in Namibia, renowned for its portfolio of premium properties that offer unparalleled experiences in stunning natural settings. With a commitment to authenticity, care, and passion, O&L Leisure provides guests with unforgettable moments that capture the essence of Namibia’s beauty and hospitality.

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Namibia: history of beer industry | История пива в Намибии

History of Beer in Namibia

Young women carry pots of traditional beer in northern Namibia around 1930. Photo: Basler Afrika Bibliographien

Namibians love their beer – whether you find yourself at one of the busy bars in Windhoek, a cosy shebeen, or at a festive sundowner, beer is an integral part of daily life. It should be no surprise that Namibia Breweries Limited is one of the largest and best-known private companies in the 'Land of the Brave', and its fame transcends national borders. Namibian beer is enjoyed in almost 20 countries across the globe and is therefore an important symbol of Namibia itself. But what do we know about its history?

Hidden behind your favourite bottle of lager reside many fascinating and sometimes problematic stories. Did you know, for instance, that for decades the indigenous population was not legally permitted to drink beer because of colonial politics? This situation only changed in 1969. During the past century, Namibian beer has made a remarkable transformation from an icon of apartheid to a symbol of an independent nation.

2020 is a special year for the Namibian beer industry when Namibia Breweries celebrates its centennial birthday this year. The earliest written record that reflects the consumption of beer in Namibia dates from 1779, when a European explorer encountered a San family sitting around a pot of beer. 

But Namibians have surely been brewing beer and other alcoholic beverages before this date, probably since time immemorial. While searching through the archives of Namibia a several old recipes for beer was found, such as sugar beer and honey beer. The recipes showcase the inventiveness of humans as they contain all sorts of ingredients: potatoes, the crushed bark of the omuama tree, peas, maize meal and many more. Today, a vibrant culture of home brewing continues to exist.

SETTLER WAYS

When German South West Africa was formally established in 1884, a growing number of Germans and other European settlers found their way to the south-western coast of Africa.

Drinking beer was clearly their main leisure activity, as in the early days of the German Protectorate, one third of all business licenses were concerned with alcohol. In Windhoek alone there was one bar for every 41 settlers. At first the German settlers imported their beer from Germany. This was, however, an expensive and inefficient business. So, fairly quickly after German rule was established, industrial breweries popped up across the protectorate.

The very first brewery was most probably the Swakopmunder Brauerei, established in early 1900. Soon other towns followed with their own. In 1914, South African soldiers invaded German South West Africa as part of the First World War.

This military event caused an economic depression and the departure of many Germans, which resulted in difficult circumstances for the various small breweries in the protectorate. Most did not survive. In 1920, two young German bankers, Hermann Ohlthaver and Carl List, bought four of the largest breweries and merged them into one company: South West Breweries. The main brewery was located on Tal Street in Windhoek, in the building that currently houses Craft Market. Many decades later, South West Breweries changed its name to Namibia Breweries. 

BEER HALLS

Governments always have a special interest in beer. Not only because of the tax revenue that often makes up a significant part of state budgets, but also for political reasons: Almost everyone drinks beer. The South African apartheid state decided to use alcohol as a political instrument and legislated a prohibition of indigenous people drinking. The liquor law was difficult to maintain, as many people turned to home brewing. 

The government responded aggressively. In the 1950s in Windhoek, liquor accounted for nearly 60% of all criminal cases of the black population, and nearly 90% of all the fines! The authorities also conducted raids to demolish home-brewing installations.

As a way of compensation, beer halls were established in every township throughout the country. In a beer hall, the indigenous population was allowed to drink a watered-down version of beer, and the revenues of these establishments were used to fund the state. In 1969 the racist liquor law was repealed, and beer became available for everyone. The large number of shebeens and other drinking establishments throughout Namibia is testament to this.

TRANSFORMATION

A number of factors contributed to the transformation of South West Breweries into the company it is today. Surprisingly, the civil war in Angola is among them. 

Many merchants in the northern part of Namibia used to be dependent on the smuggling of Cuca beer from Angola. When the civil war erupted, the smuggling suddenly stopped, and this was the opportunity for South West Breweries to sell its beer instead, both to indigenous Namibians and white soldiers stationed there. From then onwards, production boomed. 

Another factor was the introduction of the 1516 German Purity Law (Reinheitsgebot) in the 1980s, which strictly regulated ingredients and allowed the brewery to market its beer as a premium product. But the most important was the Namibian Independence in 1990. Namibia Breweries became one of the crown jewels of the newly independent country.

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