Monday 24 February 2014

Namibia: huge boost for tourism marketing

The Ministry of Environment and Tourism has been allocated N$2.3 billion over the Medium Term Expenditure Framework period (2014/15 to 2016/17) for tourism marketing and to improve park infrastructure and tourist facilities.
For the next financial year N$725 million has been allocated to the ministry. The ministry is also aiming to collect revenue of N$64.3 million during the 2014/15 financial year.
The biggest sources of revenue for the ministry are park entrance fees (N$58 million), tourism concessions (N$3.5 million) and wildlife utilisation permits (N$1 million).
According to the MTEF report the Ministry of Environment and Tourism will sustainably manage 22 protected areas during this period to generate more than N$30 million a year for the State by 2016/17. It will also provide for socio-economic development and poverty alleviation through wildlife and tourism concessions in protected areas and other State land. Five concessions will be awarded in 2014/15, three concessions in 2015/16 and three concessions in 2016/17.
The Ministry will furthermore support the establishment of two tourism facilities for Namibia Wildlife Resorts by 2016/17.
A big chunk of the budget for this financial year is going towards Tourism Development and Gaming. With a total of N$104 million allocated, the programme focuses on the registration of illegal gambling operations and on the promotion and marketing of Namibia as tourist destination.
The purpose of this programme is to support environmentally and socio-economically beneficial tourism development. The programme also regulates the gaming industry and supports the social welfare system. The Wildlife and Protected Area Management programme was allocated N$241 million.
This programme promotes the conservation of natural resources and wildlife habitat in Namibia and ensures that wildlife resources are used sustainably.
It includes improving the efficiency of protecting and managing protected areas, increasing their socio-economic value through improved revenue generation, increasing their role in biodiversity protection through increased representation of the country’s biomes and biodiversity. This will enhance the role of protected areas as the main tourist attractions of Namibia.
An amount of N$49.7 million was allocated to the Protection and Management of Key Species and Natural Habitat, which aims at improving the efficiency of protecting and managing key species and natural resources.
The Environmental Management and Regulation Management programme was allocated N$52.1 million with the purpose of ensuring sustainable development by avoiding environmental degradation and non-sustainable use of renewable resources.
The ministry’s Planning, Co-ordination, Infrastructure Development, Maintenance and Monitoring and Evaluation programme was allocated N$146.1 million. This programme is responsible for policy planning and co-ordination of development co-operation and international programmes.
The programme is also responsible for the development and maintenance of infrastructure in a cost-effective and sustainable manner.
Lastly, N$130 million was allocated to administration, co-ordination and investment by the ministry.

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